Understanding the Marketing Funnel also known as Content Strategy...
Let's get into it, and no we are NOT going to over complicate this!
So, just think about this..
90% of the time you are NOT going to see a product once and just buy it! Your literally going to see it multiple times in various forms and then finally go swipe your card!
With creating content you should have the same mentality! One content idea should turn into AT LEAST 3-5 various pieces of content!
Just a little tip you should keep in your head, but let's get back into this thing called a Marketing Funnel a.k.a Content Strategy.
What are the phases of the marketing funnel?
AWARENESS -> CONSIDERATION -> CONVERSION
Now let us break this down for you in our millennial and gen-z terms!
The AWARENESS phase is of course the first phase of the tunnel. This phase is also the MOST FAMILIAR phase to everyone! This is when you come across or become aware of a brand and their products/services. (Literally casting a wide net)
So when you start to think about this from a social media perspective, this is what you need to know :
The best app to post content on during this phase is TIK TOK!
Because the awareness phase is very much what's trending, pop culture moments,sharable content so it is able to have a huge reach.
As a business owner or social media manager this is when you should be paying attention to your reach and analytics. Paid ads typically perform the best during this peak, but you will also have fewer conversions during this time!
Next phase...
The CONSIDERATION phase is the second phase of the funnel. This phase is the MOST IMPORTANT phase to everyone as this is when the trust starts building. This is when you begin to start fostering the relationship (respond to comments, DMs, and inquiries).
So when you start to think about this from a social media perspective, this is what you need to know :
The best app to post content on during this phase is YOUTUBE!
So, since the consideration phase is very much about trust, this is when you should be posting carousels, savable, and educational content.
Remember this is when you will have fewer impressions.
Next phase...
The CONVERSION phase is the last phase of the funnel. This phase is the BEST part of the funnel. As, this is when the exchange actually happens!
So when you start to think about this from a social media perspective, this is what you need to know :
The best app to post content on during this phase is INSTAGRAM!
So now that you have secured the deal, you should now start thinking about how you can keep that client/customer coming back for more and more.
You should be offering some type of loyalty program, coupon to keep them engage and show the appreciation.
During this time on social media you should be posting testimonials, before and afters, and those selling posts.
As a business owner or social media manager this is when you should be paying attention to your website clicks and analytics and have an automated DM or email system in place.
& that's everything you need to know about the marketing funnel to master your socials!
So now that you know how the funnel works please use this information to create your social media content strategy!
OR you can always book a 1-on-1 call with us and we will create a custom strategy for you and all you would have to do is plug-in and post!
Use code "BLOG" to save 20% when you book your call : https://www.cliquetheagency.com/products/1-on-1-coaching-call